Catalysto wins Bronze Award at ICAD Awards for its creative work for the Institute of Art Design & Technology (IADT).

Catalysto was awarded a bronze bell (the highest award given in the category) for its work on the IADT 2012/2013 collateral.

Appointed by IADT in 2012, Catalysto was tasked with strengthening and re-positioning the IADT brand through a complete overhaul of the institute’s extensive range of printed brochures, catalogues, prospectuses, handbooks and more.

The resulting materials have been widely commented upon and appreciated throughout the creative industry and beyond. The awarded collateral is the ‘opening statement’ in the campaign which will develop over three years.

iadt collateral - yearbook

Founded in 1958, ICAD is a non-profit, membership led body ‘made up of the best creatives in Ireland’. ICAD’s primary aim is ‘to foster, promote and reward creative excellence in Irish Advertising & Design’.

“We are very appreciative of the opportunity afforded to us by IADT. They are, in every respect, an excellent client, with a very clear vision – IADT is a fundamentally important institution providing the Irish creative industry with exceptional highly skilled talent. The Institute of Art Design & Technology (IADT) is the only educational institution recognized at this year’s ICAD Awards.” (Garrett Stokes, Partner/Creative Director, Catalysto).

In denial about Climate Change?

Dublin born Jon Berkeley created this illustration for the launch issue of 2050 magazine – a new publishing venture dealing with renewable energy. The publishers intend to attract crowd funding with their launch issue – check it out here.

“while 99.99% of independent scientific opinion believes that our accelerated CO2 emissions over the last 50 years are the direct cause of global warming, which, if left unchecked much longer, will see 20% of the world’s land mass submerged in seawater by the year 2050, only 35% of the general public believes them.”

Jon Berkeley has worked as a freelance illustrator for a quarter of a century and more recently has taken to writing. He is the author and illustrator of Chopsticks, a story about the friendship between a mouse and a dragon, and is the author of the Wednesday Tales series—The Palace of Laughter, The Tiger’s Egg, and The Lightning Key. His illustrations have appeared on the covers of The Washington Post, The Sunday Times, Time Magazine, The Economist, The Global Legal Post, The LA Times and many other prestigious magazines.

Light Fantastic – exhibition of lighting design in the Malthouse Design Centre

There is a vibrant product design sector emerging in Ireland. Light Fantastic is a showcase of the work of 16 lighting designers currently taking place in the Malthouse Design Centre – a dedicated specialist enterprise centre focused on furniture and product design. The exhibition runs until 31 May.

Exhibitors include Shane Holland, Sasha Sykes, Glasshammer, Kathryn Payne and Aislinn Lynch. Shane Holland’s Arthur Lamp (see pictured here) is one of the exhibits on show. Opening Hours are 10am to 5pm. The Malthouse Design Centre is based in Distillery Court, 537 North Circular Road, Dublin 1.

The winners of the Design Business Ireland Irish Design Effectiveness Awards (IDEA) 2011 have been announced

The Design Business Ireland awards are unique in Ireland. The brief for the jury is to identify and reward the entry that was the most effective piece of design and delivered tangible, measurable economic benefits to the client – that’s why we call them the Irish Design Effectiveness Awards (IDEA)! The IDEA Awards reward designers who worked hard to produce solutions that worked hard for their client and unlike other design awards the design agency and the client both receive an award – as both are acknowledged as co-creators.

The IDEA Award Grand Prix 2011 was awarded to The Brand Union for their work on Glenilen Farm rebranding. Glenilen Farm is a family-run dairy farm in the heart of West Cork, Ireland, producing a range of delicious products using highest quality ingredients.

The Brand Union celebrate winning the IDEA Awards 2011 Grand Prix

Left to right: Rachel O’Connor (The Brand Union), Oisín Hurst (The Brand Union), Julie-ann Twomey (Glenilen Farm) and Steve Payne (The Brand Union).

Client: Glenilen Farm
Brand Strategists / Designers: The Brand Union Dublin
Creative Director: Oisin Hurst
Account Manager: Rachel O’Connor
Production Manager: Cathal MacDonagh

The category winners are:

Category: Commercial Interiors
Winner: Millimeter Design
for Trulife City West

Category: Consumer Literature
Winner: AMP Visual
for The Man inside the jacket – Mr. Tayto Autobiography

Category: Corporate Literature
Winner: Huguenot
for Cork Airport, A different kind of Hub

Category: Packaging
Winner: Creative Media
for Really Good Premium Breads

Category: Product Design
Winner: Shane Holland
for Ruray Desklamp

Category: Sales Promotion
Winner: Sweet Graphic & Web Studio
for Freddy Fyffes at Gorilla Rainforests

Category: Web Design
Winner: Dara Creative for
Insure My Van

Category: Branding & Identity – Consumer
Winner: The Brand Union
for Glenilen Farm

The Jury deliberated…

The Design Business Ireland awards are unique in Ireland. The brief for the jury is to identify and reward the entry that was the most effective piece of design and delivered tangible, measurable economic benefits to the client – that’s why we called them the Irish Design Effectiveness Awards (IDEA)!

This year we had a highly effective jury, fair but critical, open but focussed, impartial but demanding … the jury members for IDEA Awards 2011 were:

Christopher O’Shaughnessy, who recently stepped down as Creative Director Design, JWT Canada in order to return to Dublin;
Grainne Millar, Temple Bar Cultural Trust, responsible for leading the development and implementation of a diverse and inclusive cultural programme for Dublin’s Cultural Quarter;
Niall Leavy, an experienced organisational psychologist, executive coach and senior manager in the public service, currently on secondment with the Central Bank;
Anthony Collins, Founder and CEO of (one of Europe’s leading online ski holiday companies);
Eddie Shanahan, well known for his leadership role in the retail sector particularly with Arnotts, runs his own management consultancy covering branding, retailing, fashion & homewares. He lists leading Irish and international designers, retailers, media and blue chip companies among his clients and serves as Chairperson at the Council of Irish Fashion Designers [CIFD].

The board and members of Design Business Ireland are very grateful for the services the judges provided.

Universal Design Challenge 2011

The Centre for Excellence in Universal Design (CEUD) at the National Disability Authority (NDA) promotes Universal Design through education, guidance and awareness projects.

Flash Conference on Universal Design for Irish Education
The Flash Conference on Universal Design for Irish Education on November 4th, 2011 will briefly showcase 6 projects advancing Universal Design in education in Ireland. The research represents advances in embedding Universal Design into curriculum for design, engineering, architecture and Information and Communication Technology (ICT).

The projects to promote Universal Design in Irish education will show alignment with best practice in creativity, usability, accessibility and knowledge translation.

The projects represent CEUD’s national and international collaborations with:
• Blanchardstown Institute of Technology
• Dublin Institute of Technology
• Cambridge University, UK, Engineering Design Centre
• Irish Research Council for Science Engineering and Technology
• National Council for the Blind, Ireland
• National University Ireland, Maynooth
• Trinity College Dublin
• University at Buffalo, NY, USA

The conference runs from 1 to 3pm, after which there will be an opportunity to see the Universal Design Challenge teams present their new designs followed by the presentation of awards. Keynote on design by Brian Stephens, Director of Design Partners

Admission Free
Location: Tullamore Court Hotel, Tullamore, County Offaly.
Information: James Hubbard – Director of the Universal Design Challenge 2011,

DBI launches a member’s endorsement identity

Design Business Ireland is the national professional organisation that promotes and strengthens the design sector in Ireland by bringing together Business, Education, Government and Design. DBI helps create conditions where professional excellence can flourish and where mutually beneficial partnerships are nurtured between the design community, its clients and stakeholders.

As part of its commitment to playing a pivotal role in the development of the Design Industry in Ireland Design Business Ireland has launched a Members Endorsement Identity.


DBI recommends that members use this visual device on stationery, websites, email and other collateral including Tender Response Documents. It is a marque that will add credibility and over time, as we increasingly communicate the benefits that clients can achieve by appointing DBI members, its use will deliver tangible benefits to members of DBI. Its widespread use will communicate our collective belief that good design is effective – it delivers a positive return on investment.

Against a backdrop where significant design projects are being commissioned from overseas design practices by both the state and private sector it is also becoming essential to communicate that Design Business Ireland members are as proficient, dependable and creative as their overseas counterparts and are committed to improving their professional standing. Members who are active on overseas markets will find that membership of recognised professional organisations is often expected and always respected.

Through the use of the endorsement identity DBI intends:
• To considerably increase the visibility of DBI through the use of the mark on member’s stationery, websites, emails and other collateral and on tender documents;
• To provide, by increasing the organisation’s visibility, a platform for Design Business Ireland to promote the aims of the organisation and its members;
• To identify to the client community (over time as recognition grows) that DBI members are skilled, dependable professionals who adhere to industry standards;
• To create recognition and encourage collaboration between member companies as a result of mutual respect between members;
• To encourage design companies that are not currently members to join and help create a stronger DBI capable of helping members face the challenges of the current economic climate;
• To clearly identify design companies who, through membership of their industry’s professional organisation, are focussed, involved, active and who aspire towards the highest professional standards.

The Members Endorsement Identity is in two forms: Chartered Member and Associate Member, to reflect the two membership categories in the organisation. Chartered membership is available to design practices who have been members of DBI for more than a year and Associate membership is available for design companies wishing to join DBI.

For details contact:

Design Graduate End-of-Year Shows

Athlone Institute of Technology
Eddie Ryan, Senior Lecturer in Design
Email: eryan@AIT.IE
The ‘Design at AIT’ Graduate Show opens on Friday May 27th at 6.30pm for the Private Viewing, and opens to the public on Tuesday May 31st to Thursday June 2nd: 10am – 8pm and Friday June 3rd: 10am – 4pm
You can see 140 posts of student work here
Also available on Facebook

Carlow Institute of Technology – IT Carlow

Dr. Adam de Eyto, BA (Hons) Industrial Design, Co. Director of Design CORE
Email:; Phone: +353 59 917 5356
This year’s show will be formally opened at 7.00pm on Wednesday the 1st of June.

Cork Institute of Technology
Rose McGrath, Media Communications Department (HoD)
Email:; Phone: +353 21 433 5812
The Media Communications End of Year show will open on the 10th of June @ 6.30pm – running until Wednesday 15th of June, 10am – 4pm.

Dublin Institute of Technology, Art, Design & Printing @ DIT
Kieran Corcoran, Head of Department of Design
End of year Design exhibition will take place at The Complex, Smithfield Plaza, Dublin 7 Tuesday June 7th at 6pm running through to Saturday 11th June.

Dundalk Institute of Technology
Caroline O’Sullivan, Head of Section of Creative Media
Email:; Phone: +353 42 937 0285
The Dundalk IT Creative Media Degree show will take place from the 1st to the 3rd of July in the Carrolls building of Dundalk Institute of Technology.
Further details can be found here.

Dun Laoghaire Institute of Art, Design & Technology
Email:; Phone: + 353 1 214 4600
Student Showcase 2011 at IADT, Kill Avenue, Dun Laoghaire, South Co. Dublin from 28 May until 4 June: Saturday 29 May 11.00 – 4.00; Sunday 30 May and Monday 31 May 10.00 – 4.00; Tuesday 1 June and Wednesday 2 June 10.00 – 8.30; Thursday 3 June and Friday 4 June 10.00 – 4.00.

Galway-Mayo Institute of Technology (GMIT)

Grafton Academy of Dress Design

Griffith College Dublin
Deirdre Doherty, Head of Faculty, Faculty of Design
Email:,; Phone: +353 1 415 0441
From May 25 Wednesday at 5pm to May 29 Friday at 5pm in Academic Facilities building
Details here.

Letterfrack Furniture College (GMIT)
Dermot O’Donovan, Head of Department
Email:; Phone: +353 91 742651
Student Gallery and 4th year design exhibition will be open to the public from July 4 to Aug 26 in GMIT Letterfrack, Letterfrack, Co. Galway from 9.30 to 5pm (closed from 1-2pm).

Letterkenny Institute of Technology
Cormac O’Kane, Head of Design Department
Email:; Phone: +353 74 918 6203
The Design graduate exhibition opens on Wednesday 8th of June evening with a private view and is open to the public on Thursday 9th, Friday 10th, Monday 13th, Tuesday 14th and Wednesday 15th 10am to 5pm.
The exhibition is located on the 3rd floor of Letterkenny Institute of Technology, Port Road, Letterkenny, Co Donegal.

Limerick Institute of Technology
Sean Casey, Administration Dept
Email:; Phone: +353 61 208 870
Official opening is Saturday 11th June 3 p.m. (no invite required to attend). The show will stay open to the public Monday 13th June to Friday 17th June, 9 a.m. to 4 p.m.
3 courses within the Design department will show – Fashion, Visual Communications (Graphics), and Ceramics.

The National College of Art & Design (NCAD)
The graduate show is open to the public from 11th to the 19th of June, opening hours are Sat 10-5, Sun 2-5 and Mon-Fri 10-8.

New Media Technology College

Sligo Institute of Technology

University of Limerick
Muireann McMahon, Product Design + Technology
Email:; Phone: +353 61 213 580
The DesignED showcase is open to the public from 26th May – 3rd June, 9am-6pm. The opening night is on Wednesday 25th May at 7pm.
This year 16 Product Design + Technology graduates display their projects which range from a re-imagined hurling helmet to an ergonomic bedpan and from a musicians playing aid to an innovative Corevalve Delivery System. Also the official opening of the new Product Design studios on the night of the exhibition launch.

University of Ulster
Kelly Gordon, Cultural Events & Development (Belfast/Jordanstown)
Email:; Phone: +44 (028) 953 672 85
The shows start Friday 3rd June.

Waterford Institute of Technology
Norah Fogarty, Administrator
Show opens Friday, 20th May at 7.00pm and closes 27th May at 4.00pm. Department of Architecture, Waterford Institute of Technology. Máire Henry, Head of Department of Architecture
Email:; Phone: +353 51 306 190
End of year show was during Waterford Festival of Architecture which occurred on weekend 5th – 8th of May.

Design and Craft Summer School 2011 … The Design Tower Grand Canal Quay, Dublin 2

Housed in an old sugar refinery in Dublin’s’ Grand Canal Basin, The Design Tower is home to a variety of award-winning designers, artists and craftspeople.

This June you will be able to learn skills directly from the professionals, in their studios in small intimate classes. These classes are aimed at artists and those with creative backgrounds. It is intended to keep classes small so book early to avoid disappointment.

Portrait Sculpture of Live Model with sculptor Elizabeth O’Kane
Leather Workshop: (1) Make a lap-top bag (2) Make a handbag with Roisin Gartland
Introduction to Jewellery Design and Handskills with Da Capo Goldsmiths
Silversmithing – Making a Bowl with Silversmith Séamus Gill
Model and Cast in Ciment Fondu with sculptur Ayelet Lalor
Design and Jewellery Skills with Jeweller and Designer Breda Haugh
Papermaking with Paper Conservationist Pat McBride.

Free Parking available. Spaces are limited on these courses so we advise you to book quickly!

Coming to your senses

Is Multisensory design the new outer limit? … we design for the eyes, the ears, the nose, the tongue and for our other senses – balance, body awareness and temperature. Usually our design solutions engage at most two senses. The term multi-media is a bit of an exaggeration or at least an overstatement … sure it may include a combination of text, audio, still images, animation, video and perhaps interactivity – but so what? Multi-media only engages two senses – sight and hearing. What if we could design in a manner that engages, stimulates or ‘triggers’ more than two senses? We could call it sensational … its actually called Multi-sensory Design.

When design was a child of the early human imagination it was simple but it was serious too … it was about survival. Early designers were of the ‘product design’ variety – creating new tools for defence, new tools for hunting, new tools for gathering and for farming. Design was also about fun – finding ways of changing the human body by painting it, or adorning the body with decorations, altering the body with piercings and other embellishments (including perfume) – these were the early fashion designers. Early graphic designers painted the walls of caves with instructional or entertaining images. These days of course, like everything else, Design has grown up. Design itself is still about simplicity but the context in which we experience it and deliver it is becoming increasingly complex.

Humans began by designing small hand held devices made from flint, now we concern ourselves with designing complex cities to house millions of people. We ‘design-think’ across all spheres of human activity, usually trying to improve the human condition. Not content with design as a single overarching term, we have made it many things: we have design thinking, service design, design management, product design, information design, experience design and interaction design and more. These terms describe what we are delivering – what happens if we look at how design is experienced?

The MSD Group is a new project led by Cearbhall O’Meadhra, Visiting Research Fellow at the NCAD. MSD Group invites designers and users alike to join in discussion of their newly discovered paradigm of “Sensory Modal Switching” … it is “the mechanism that people use to explore the sensory aspects of a design and create a Multisensory Response Pattern. Focusing on the definition of the design message has led to a unique discovery regarding the way in which stakeholders experience products”. In their first discussion paper MSD Group presents multisensory processing, layering in memory and sensory modal switching as the essential processes involved in multisensory perception. MSD Group claim their “new approach will ensure a greater understanding of why and how designers should deliver a more complete design message. MSD Group would like to hear your response to their ideas.

Read the discussion paper here.